LifeLock withholds many of its features for its upper-tier plans, which we’ll get into more in the “pricing” section below. We’ll give our verdict at the end, which will dictate whether LifeLock earns a spot in our best identity theft protection guide. In this LifeLock review, we’re going to take a look at this familiar identity theft protection service, covering how easy it is to sign up for consumers, what it’ll cost them and what features are included. Most LifeLock plans now come bundled with Norton 360. No matter, Symantec made the purchase to prop up Norton’s sales, which seems to have worked. Symantec Chief Executive Greg Clark claimed the acquisition was in response to Norton’s falling sales, which he attributed to “declines in PC market share.”īased on our Norton Security review, we would venture to say the declining sales are in response to a lackluster product (Norton failed to make it on our best antivirus software list). LifeLock is one of the most recognizable identity theft protection services, so much so that Symantec - which develops and distributes antivirus giant, Norton - acquired it in 2016 to the tune of $2.3 billion.

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